Artificial Intelligence and Employment: Those Who Can Ask the Right Questions Will Win

The Role of Artificial Intelligence in Employment and Finance

Buluş Fidan Tüfekçi, CFO of SAP Southern Europe and Turkey, highlighted the critical impact of artificial intelligence on the business world in statements made to Bloomberg HT.

Increasing Importance of Technology Investments

Tüfekçi noted that the profound changes in the technology ecosystem are transforming the way businesses operate, emphasizing that despite macroeconomic challenges and geopolitical tensions, technology investments have become an essential strategic priority for companies.

Positive Data on Financial Performance

Tüfekçi indicated that SAP has recorded a growth of over 25% globally as of the third quarter and that Turkey is the fastest-growing country in Southern Europe. He predicted that Turkey will close this year with strong numbers.

Integration of Artificial Intelligence into Business Processes

Tüfekçi emphasized that the integration of artificial intelligence into business processes has become central to operations, supporting CFOs in strategic decision-making processes and saving time. He also highlighted the benefits of artificial intelligence regarding ethics and compliance.

Sustainability and Carbon Tax Implementation

Speaking about the border carbon tax implementation, which will come into effect on January 1, Tüfekçi stated that companies need to be prepared for this new regulation, noting that data accuracy is critically important for reporting.

Promising Macroeconomic Forecasts for 2026

Tüfekçi expressed that they expect a more balanced economic environment for 2026 and believed that double-digit growth figures would be seen in Turkey's technology sector. He emphasized that Turkey's awareness of technology is higher than that of many European countries, adding that the usage rate of cloud technologies across the country has reached 60%.

The Skills of the Future: Asking the Right Questions

Touching on the positive effects of artificial intelligence on the workforce, Tüfekçi stated that freeing from routine tasks requires a cultural change, emphasizing that experts who can ask "the right questions" to artificial intelligence will stand out in the future workforce. He noted that Turkey's young and technology-savvy population provides a significant advantage in this transformation, mentioning that SAP offers artificial intelligence embedded in its software while prioritizing ethical oversight.