Xbox Design Lab Expands Global Reach with ESW

Microsoft’s Xbox Design Lab has resumed operations in a total of 27 countries through a new collaboration with ESW, enabling users to design personalized Xbox Wireless Controllers and Xbox Elite Series 2 Wireless Controllers.

Tejaswi Kotekar, Xbox Design Lab Product Manager, stated, "This relaunch is a significant milestone for the Xbox Design Lab. We needed a registered vendor to provide excellent customer service. ESW’s agility and support played a critical role in helping us achieve our goals."

ESW’s technology and expertise simplify the complexities of international e-commerce, enabling brands to deliver customer service quickly and consistently across the globe. ESW serves as the Registered Vendor and international e-commerce partner for the Xbox Design Lab. ESW created a unique and fully integrated payment experience at a critical time for the relaunch of the Xbox Design Lab. Future plans include additional payment options to meet consumer needs.

The distribution of the Xbox Design Lab now spans North America, Europe, and the Asia-Pacific regions, including countries such as Canada, USA, Australia, Japan, South Korea, Singapore, Denmark, Germany, Italy, and United Kingdom.

Tonia Luykx, ESW Chief Revenue Officer, remarked, "The Xbox Design Lab is one of the most innovative and engaging online shopping experiences that empowers gamers with large-scale customization of controllers. ESW takes pride in meeting consumer needs across 27 different international markets by providing the same high level of customization for Xbox. Collaborating with Microsoft represents a significant opportunity to enhance the brand authority of the Xbox Design Lab and deliver this personalized experience to fans."