VLGE is bringing together 50 fashion brands on Roblox for World Fashion Week.

Fashion Technology and the New Era

The fashion technology initiative VLGE is making shopping more accessible on the Roblox platform during Fashion Week by bringing together 50 different fashion brands. Through its developed platform, brands have the opportunity to create their own virtual worlds without the need for coding knowledge.

Investment and Collaborations

VLGE is strengthening its growth ambitions by receiving an investment of 5 million USD from leading investors such as the L'Oreal Group. At the same time, it is innovating in the shopping world through collaborations with well-known brands like Lancome and Charlotte Tilbury.

Inspiration from the Founder

The founder of VLGE, Evelyn Mora, emphasizes the sensitivity of fashion designers regarding environmental sustainability while highlighting the challenges of organizing large-scale fashion shows. Founded in 2021, VLGE aims to provide brands with a game-oriented and interactive experience.

The Future of Shopping

VLGE allows brands to create their own worlds enriched with interactive content and games. This platform is fundamentally changing shopping culture, enabling brands to effectively connect with Generation Z.

New Opportunities with Fashion Week

Fashion Week promises to offer new opportunities for content creators with VLGE's innovative initiative. By developing shoppable games on platforms like Roblox, it aims to create a new interaction model.