UFC and Polymarket Introduce Fan Prediction Leaderboard

Innovative Partnership Between UFC and Polymarket

TKO Group Holdings is collaborating with Polymarket to provide real-time fan prediction tools for UFC and Zuffa Boxing events. This agreement will introduce a live Fan Prediction Scoreboard that visualizes how fans predict each fight during UFC broadcasts.

Additionally, Polymarket will be the first official brand partner ahead of Zuffa Boxing’s launch in January 2026.