Trendyol participated in the first edition of Slush in Turkey, which is an important meeting point for the global entrepreneurship and technology ecosystem. On the first day of the event, Erdem İnan, CEO of Trendyol Group, shared significant insights regarding the company's international growth targets. Trendyol, known for its innovative and dynamic structure, shared its strategic approaches focusing on international markets with the participants.
Erdem İnan emphasized that the main criterion for Trendyol in expanding into international markets is regions where it can quickly and meaningfully provide value. In this context, he stated that they prioritize markets where Turkish products, styles, and brands are strongly accepted, expressing that this approach aims to offer customers a broader range of products.
Erdem İnan mentioned that logistical advantages based on geographical proximity enable Trendyol to be more competitive in the global market. He noted that these advantages provide the opportunity for Trendyol to offer better prices and reliable services to its customers. Through this, the company aims to enhance the quality of its services and maximize customer satisfaction.
İnan's speech not only provided insights into Trendyol's growth strategy but also highlighted how the Turkish e-commerce sector is undergoing a transformation on the international stage. In line with this, Trendyol aims to promote Turkish brands and products more effectively in the international market and expand marketing opportunities through its investments.
Consequently, Trendyol's vision for international growth signifies great potential not only for its own business but also for the Turkish economy and e-commerce sector. The strategic orientation of the company lays a solid foundation for its future global successes.
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