TESK Warns: Discounts Should Be Controlled, System Forces Citizens to Consume

TESK President Bendevi Palandöken drew attention to the recent increase in misleading discount campaigns. Palandöken stated that discounts have become part of a system that forces citizens to consume instead of real savings.

Traditionally, discount periods were limited to spring and fall. Nowadays, however, there are sales campaigns that run for 12 months a year. Discount labels have replaced the actual products. This has created a confusing environment for shoppers. Campaigns that start with a 50% discount at the beginning can reach up to 70% by adding another 10% discount at the checkout. Thus, consumers are misled by buying more expensive products as cheap.

Palandöken emphasized that this situation negatively affects not only the wallets of consumers but also the general market dynamics. "These beliefs that encourage consumption, while misleading the public, also encourage stockpiling. This structure feeds on the lack of supervision," said Palandöken.

Also stating that misleading advertisements should be monitored by legal supervision mechanisms, TESK President emphasized the importance of the responsibility of the public in this process. Palandöken said that citizens should be more careful against these misleading campaigns.

Stating that all necessary steps should be taken to protect consumer rights and to create a healthy market environment, he emphasized the urgency of the issue of auditing discounts. He stated that this system should be questioned not only for commercial gains but also for social welfare.

In conclusion, these statements made by TESK constitute an important warning that should be taken into account both to raise consumer awareness and to prevent unfair competition. A systematic change and the implementation of strong control mechanisms will both protect the rights of consumers and contribute to the healthy progress of the economy.