Temu resumes direct US shipments after US-China trade truce

Investing.com — Temu has resumed direct shipments of products from Chinese factories to U.S. consumers following a temporary trade truce between Washington and Beijing, boosting advertising spending. That development happened, the Financial Times reported on Tuesday.

The e-commerce platform, owned by Shanghai-based PDD Holdings (NASDAQ:PDD), restarted its fully managed shipping service in July, which it suspended in May, according to a report by the Financial Times based on suppliers and business partners.

This service covers logistics and customs operations on behalf of sellers.

However, according to a report by the Financial Times based on sources close to the matter and Smarter Ecommerce data, Temu has also increased the US advertising budget after cuts made by US President Donald Trump during his tariff announcements.

As a result, although the US has plans to remove all de minimis exemptions for low-value packages from August 29, Temu has set up its own logistics network to reduce its dependence on third parties.

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