Simpson Associates is growing with Beech Tree Investment.

Simpson Associates Accelerates Growth Plans with Beech Tree

London, October 24, 2025 – UK-based Simpson Associates announced that it has secured funding from Beech Tree Private Equity to further accelerate its growth plans. This investment will enable Simpson Associates to strengthen its leadership in data transformation and continue to support organizations in regulated sectors in designing, building, and managing secure and scalable data and artificial intelligence platforms.

Headquartered in York with an additional office in Sheffield, Simpson Associates collaborates with clients across various sectors including policing and emergency services, financial services, healthcare, non-profit organizations, higher education, and local and central government. The company specializes in transforming complex data into actionable insights and measurable outcomes.

Simpson Associates has a long-standing partnership with Microsoft, Databricks, and IBM Cognos, offering end-to-end services such as strategic consulting, technical construction, and managed operations. This approach not only helps clients define their data strategies but also enables them to implement and sustain the platforms that support these strategies; thereby ensuring performance, governance, and security factors, as well as achieving the desired results for these organizations.

The company, led by Giles Horwood (CEO), Rachel Hillman (CFO), and Darren Moors (CRO), employs over 100 data and artificial intelligence professionals and is recognized for its deep technical expertise and collaborative approach. Having generated significant growth in recent years, Simpson Associates aims to accelerate organic growth, expand its service capacities in new technologies, and enrich its offerings through sector-specific products and strategic acquisitions, thanks to its collaboration with Beech Tree.

Giles Horwood, CEO of Simpson Associates, stated regarding the matter: "I am extremely pleased to partner with Beech Tree at this stage of growth. We have developed a strong relationship with the Beech Tree team, and their deep industry knowledge, along with their aligned culture and values, makes them an excellent partner for this new chapter.

“Our mission is to help organizations in regulated sectors securely design, build, and manage trusted data and AI platforms. With Beech Tree's support, we will continue to invest in new technologies and capabilities, allowing us to deliver even more value to our clients.”

Adam Rudd, managing partner of Beech Tree Private Equity, added: "We have been looking for a partner that offers high-quality data and AI services for some time. Data management, security, and actionable insights have become board-level priorities across every sector, and Simpson Associates is ideally positioned to meet this demand."

Adam Rudd continued, "We are excited to support their growth alongside Giles, Rachel, Darren, and the wider team; helping customers fully realize their business potential both organically and through strategic acquisitions."

Simpson Associates is a business that offers data transformation services and provides a wide range of solutions from consulting on data strategy and management to implementing and managing AI-enabled platforms. It carries the mission of helping organizations in both the public and private sectors transform their data into actionable insights.

Awarded Microsoft Partner of the Year 2024, it has expertise as a Microsoft Solutions Partner in areas such as Artificial Intelligence Platform, Analytics, Data Warehouse Migration, and Enterprise Application Migration on Azure. Additionally, it is a partner of Databricks and an IBM Gold Partner specialized in Cognos Analytics and Planning Analytics.

Beech Tree Private Equity invests £10 million - £40 million in fast-growing profitable businesses and operates in three main areas: technology, technology-enabled services, and financial services. Beech Tree provides capital and expertise to build scale and capability in partnership with management teams.