Revolution of Generating Synthetic Data with SAS Data Maker!

SAS has introduced SAS Data Maker, a new artificial data generator designed to increase reliability and protect sensitive information. This innovative tool is now available on the Microsoft Marketplace, enabling businesses to find trusted cloud solutions tailored to their needs.

SAS Data Maker can be quickly integrated into existing data ecosystems thanks to its extensible architecture and enterprise-level connectivity features. This innovation brings together data augmentation and generation algorithms in a single tool, preserving the statistical, relational, and temporal characteristics of real data while ensuring the protection of sensitive information.

Kathy Lange, Research Director at IDC, states, “Artificially generated data produced correctly is an indispensable resource for reliable and robust artificial intelligence models. However, accessing large and diverse datasets can be challenging due to increasing privacy concerns and regulatory frameworks." In this context, the solution developed by SAS not only addresses these challenges but also enhances the speed and quality of the artificial intelligence development process.

Key features that differentiate SAS Data Maker include providing reliable data, a user-friendly interface, and built-in data quality and evaluation tools. Additionally, users can easily substitute real and artificial data without altering existing workflows.

SAS further enhanced the capabilities of this solution by acquiring the software assets of Hazy, a pioneer in artificial data technologies, in 2024. The product was shaped based on customer feedback from various sectors, including healthcare, finance, and public services, and is designed to meet real-world needs.

Positive feedback from users of SAS Data Maker has made a significant impact with the solutions it offers. For instance, a financial services company in the UK aims to reduce losses by increasing the accuracy of credit scoring models by 28% through artificial data generation. A healthcare provider based in the US is simulating patient behaviors with this technology, while a European telecom company has reduced data access times from weeks to minutes, transitioning to a new predictive model to enhance customer loyalty.

Brett Wujek, Head of Next-Generation Artificial Intelligence Product Strategy at SAS, remarks, “There is a need for sufficient and suitable data for constructive and effective artificial intelligence. Artificial data is a game changer for organizations looking to innovate responsibly.” SAS Data Maker, available soon on the Microsoft Marketplace, offers an innovative approach to data management.