Rumble Strengthens Its AI Vision by Acquiring Northern Data

Rumble (NASDAQ:RUM) is making headlines with its ambitious move in the AI and cloud services sector. The U.S.-based video sharing and cloud services platform has announced it will acquire Germany's Northern Data in a deal valued at approximately $970 million. This strategic step has the potential to turn Rumble into a serious player in AI infrastructure.

Both companies are backed by stability coin giants Tether, which adds financial strength to the merger. Once the deal is finalized, Rumble will have access to Northern Data’s robust GPU inventory, which includes over 40,000 Nvidia chips, and will develop a more aggressive competitive strategy in AI-focused cloud computing. The transaction is expected to be completed in the second quarter of 2026.

According to the terms of the agreement, Northern Data shareholders will receive 2.0281 new Rumble Class A shares for each Northern Data share, bringing the company's valuation to approximately $767 million or around $11.95 per share. Additionally, if Northern Data sells its former Corpus Christi data center in Texas, shareholders will have the chance to earn an extra $200 million in cash.

If all shares are issued, Northern Data investors will own approximately 30.4% of the combined company. The shareholders, including Aroosh Thillainathan, co-CEO of Tether and Northern Data, who control 72% of the German firm, have already stated they will exchange their shares.

As part of this agreement, Rumble will take on a $610 million loan from Tether, half of which will be repaid with newly issued Rumble shares priced at $7.88. This partnership deepens an already significant relationship; Tether had previously invested $775 million in Rumble this year and is expected to become the primary customer of the combined entity. For Rumble, this acquisition represents not just a scale-up, but also a strategic opportunity to take a step into the AI era. This way, the company gains the infrastructure to compete in one of the fastest-growing areas of the tech world while partnering with a strong supporter that has made significant investments in digital infrastructure.