Robinhood Aims at Advanced Crypto Investors

Robinhood's New Strategy

Robinhood is targeting advanced crypto investors with innovations on its platform. Users' behaviors change based on fluctuations in cryptocurrencies. New features include tax lot selection and deeper liquidity access.

Attraction for Experienced Users

Once primarily appealing to beginner investors, Robinhood is now successfully attracting the attention of more experienced users. Customers are switching to the Robinhood platform from competitors like Coinbase.