PwC Expands Its Strategy Towards the Crypto World

PwC is increasing its interest in crypto clients along with clearer regulations in the United States. In this regard, regulations such as the GENIUS Act are shaping the firm's strategy.

As part of its growth strategy, PwC plans to take a bigger role in the areas of stablecoins and tokenization, aiming to enhance its auditing and consulting services by utilizing these next-generation digital assets to improve the efficiency of payments.