Porsche 2025 Sales: The Largest Decline in 16 Years

Porsche's Sales Figures at Their Lowest in 16 Years

The luxury car brand Porsche, part of Volkswagen, delivered 279,449 vehicles in 2025, marking the largest sales drop in the last 16 years. This negative trend was primarily driven by a reduction in demand, particularly in the Chinese and German markets.

Measures and Supply Issues

Porsche stated that its sales were limited due to supply shortages affecting the internal combustion engine versions of the 718 sports car and Macan SUV models. Additionally, delays in the company's electric vehicle launches have reportedly had a negative impact on profit margins.

Developments and Future Goals

Porsche, which has exited Germany's DAX Index, has experienced a challenging period, necessitating the revision of its 2025 expectations four times. However, the company has committed to improvements for the future, aiming to return to double-digit profit margins by 2026.

New CEO Michael Leiters to Start

Porsche announced that Michael Leiters will take over as CEO on January 1, 2026. The former CEO of McLaren Automotive, Leiters will end the dual role of VW CEO Oliver Blume. Porsche’s Chief Financial Officer Jochen Breckner highlighted in an October statement that 2025 would be weak, but expressed hope for capturing a positive trend afterward.