


Pop Mart continues to create a huge toy craze worldwide with its Labubu figures. The company announced that its sales have increased significantly, thanks to the mini monster-themed toys launched in August. In the three-month period leading up to the end of September, its global revenue increased by approximately 250 percent compared to the same period last year.
Sales outside of China played a crucial role in Pop Mart's growth. In particular, revenues in America showed an increase of over 1,200 percent compared to the previous period, while this rate exceeded 700 percent in the European market. The popularity of Labubu figures has sparked increased purchasing interest worldwide, leading to long queues in stores.
Pop Mart's publicly traded shares experienced a gain of 5.5 percent on Wednesday at the Hong Kong stock exchange, raising the company's market value to approximately 45.5 billion dollars (34 billion pounds). Shares that began trading in 2020 have increased by over 280 percent since then.
One of the biggest factors in Labubu's success has been the remarkable promotion backed by celebrities. Figures like Kim Kardashian and K-pop group Blackpink's Lisa have contributed to the toys' popularity. Collaborations with well-known brands like Coca-Cola and One Piece have enhanced the brand's visibility on a global scale.
On the other hand, recent reports from JPMorgan have raised concerns about the sustainability of Pop Mart's toys. This situation has caused fluctuations in share values, and the company's future developments need to be monitored closely.
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