Revolutionary Artificial Intelligence Solution from Plexus!

Plexus, one of Australia’s leading legal technology providers, has introduced an AI-powered compliance platform named Marketing Wizard that enables marketing and legal teams to act faster. This new solution aims to accelerate marketing processes without diminishing brand or business risk.

As marketing grows, regulatory and reputational risks increase. Marketing Wizard is the latest addition to Plexus’s AI-powered platform, trusted by leading fast-moving consumer goods, retail, and financial services brands such as Coca-Cola, L’Oréal, Lion, Woolworths, and AIA. This platform instantly ensures compliance during the creation process, enabling teams to launch faster while guaranteeing that every asset meets legal and brand standards.

Powered by Plexus’s proprietary AI engine, Marketing Wizard references over 230 industry laws, codes, and regulations, applying the legal and brand intelligence of each organization to automatically approve compliant content and only flagging higher-risk elements. This results in a reduction of legal workload and response times from days to hours.

Plexus’s founder and CEO Andrew Mellett noted that the tension between speed to market and compliance has become “one of the most costly efficiency gaps in modern business.” “This has created a structural bottleneck. Marketing Wizard closes that gap by integrating your organization’s legal intelligence directly into the creation process,” he added.

As marketing speed increases, content and channels multiply, and regulatory pressures grow. According to Plexus, the average legal review time takes seven to ten days, delaying launches and leading to costly last-minute revisions. Mellett stated that with the automation of standard compliance checks, the tool can reduce routine legal escalations by up to 70%, providing marketers with immediate, explainable feedback and allowing legal advisors to focus on higher-value work. “Our clients reported that legal review had become a growth inhibitor. This is changing that,” he said.

Marketing Wizard analyzes marketing copy, content in ads, and creative elements within seconds, applying more than 230 regulations including the AANA Code of Ethics and the Australian Consumer Law. The software considers the unique brand, policy, and legal standards of each firm.

Plexus Product Manager Cadell Falconer said, “We designed Marketing Wizard to provide a sense of collaboration in marketing compliance. It’s a system that learns your brand, speaks your language, and helps everyone work with greater confidence.”

Additionally, key features of Marketing Wizard include instant AI-powered compliance scanning, internal legal knowledge support, real-time risk scoring, and intelligent content control.

Mellett continued, “Compliance is often seen as a cost of doing business. We believe it’s a provider of faster and safer creativity.” He added, “Having instant legal assurance for teams not only saves time but also increases marketing output, reduces external legal costs, and adds credibility to your brand.”

Early users reported a fivefold increase in campaign launch speed; this resulted in measurable reductions in last-minute agency changes and external legal costs.

Marketing Wizard seamlessly integrates with existing creative and content workflows, allowing both Marketing and Legal teams to collaborate in a single environment. Mellett stated, “By placing legal guidance where marketing happens, we’re freeing both teams to focus on what really matters; which is creating brand value.”

These developments come after Plexus successfully raised $6 million in a funding round in May. This funding, led by current shareholders and Seattle-based Lighter Capital, represents Plexus’s first corporate partnership and will support the company’s expansion into international markets, accelerate AI product delivery, and allow for the hiring of outstanding talent.