The Rise of Turkish Design in Milan: A New Era

Turkey's furniture sector is undergoing an interesting transformation on the way to achieving its 2025 export targets. With changes in consumer behavior, there is an increasing demand for high-quality and carefully designed products. In this context, it is observed that premium pieces that embody craftsmanship, sustainability, and story are being frequently preferred, not just affordable products.

Milan, as one of the centers of international furniture design, provides a perfect platform for Turkish designers and brands to showcase their innovative approaches. Collaborations with established brands ensure that the Turkish furniture sector stands out in the global market. These strategies have become one of the key factors in elevating Turkish furniture to the same level as its established competitors in Italy and Germany.

Particularly in recent years, the ‘quiet luxury’ trend has increased the demand for high-quality products with aesthetic concerns. Customers are now considering not only functionality but also the story behind the design and sustainable production processes when making their choices. This situation is also transforming the way Turkish designers and producers operate.

Turkish furniture offers creative and innovative designs inspired by its rich cultural heritage. These designs are increasingly attracting international interest. Industry representatives are working hard to make the power and quality of Turkish design more visible in the global market. Achieving the export targets set for 2025 will not only enhance competitive strength but also contribute to the international recognition of Turkish culture and design understanding.