Koç Holding aims for 1 million vehicles at Ford Otosan.

Koç Holding's Major Investment in Ford Otosan

Koç Holding is drawing attention with its strategic investments in Ford Otosan. According to statements made by the Automotive Group President Haydar Yenigün, the goal is to reach a production capacity of 1 million vehicles for Ford Otosan.

Strategic Move from Romania: Croiva Factory

Yenigün also addressed the decision to purchase the Croiva factory in Romania. This investment was made particularly due to the lack of suitable land in Turkey. Yenigün stated, “We had to either build a new factory or buy an existing one. Purchasing the Croiva factory has been one of the best decisions of my career.”

1 Million Vehicle Target and Production Strategy

Ford Otosan's future production targets aim to establish a significant position in the automotive market. Yenigün emphasized that achieving this goal would lead to significant growth for the company. “Hopefully, this company will soon run towards a production capacity of 1 million units.” he said, indicating that they are pursuing strategies that will enhance Ford Otosan's competitiveness in international markets.

The innovative steps taken by Koç Holding and Ford Otosan continue to present substantial opportunities for investors. In light of these developments, gaining insight into the dynamics of the sector is extremely important for investors.