GURU Energy Drinks Achieves Extraordinary Success in Sales

MONTREAL, October 24, 2025 – GURU Organic Energy Corp. (TSX: GURU), Canada’s leading organic energy drink brand, is drawing attention with its strong performance during Amazon's Prime Big Deal Days event in October. The company achieved significant sales increases that outpaced the energy drink category in both markets.

During the Prime Day event, GURU recorded a robust unit sales growth of 42% in the United States and 11% in Canada. This impressive momentum reflects GURU's success in meeting the rising consumer demand for clean and organic energy drinks and enhancing brand awareness through strategic e-commerce initiatives.

Outperforming the Category
GURU's performance during the Prime Big Deal Days event significantly outpaced overall sales in the energy drink category. According to third-party market data from Stackline, the total energy drink category in Canada saw a decrease of 4% during this event period, while GURU achieved an 11% growth. In the United States, the total energy drink category grew by 6%, but GURU's growth rate of 42% was recorded as seven times the category average.

Strategic Positioning and Best-Selling Products
GURU reached first-page rankings for key search terms in both markets. On Amazon.ca, it maintained its leading positions for both branded and competitive keywords; the GURU Zero Variety Pack was noted as the second overall in the energy drinks category. On Amazon.com, GURU achieved its second-best sales day in history, driven by strong consumer response to its lineup of clean and plant-based products.

The company achieved strong sales with its leading products, GURU Zero, Lite, and Punch, by reaching high rankings in many category keywords.

Looking Ahead
To reinforce this success, GURU plans to launch new initiatives in the U.S. e-commerce channel. The company has exciting promotional plans for Black Friday and Cyber Monday and aims to present a refreshed brand look before the end of the year. These strategic initiatives and GURU's strong product portfolio aim to leverage the upcoming holiday shopping season for continued growth in the organic energy drink segment.

About GURU Products
GURU energy drinks are produced with a short list of plant-based active ingredients containing natural caffeine. These carefully selected components are transformed into unique blends that will take your body further and keep your mind sharper.