Investing.com — Duolingo (NASDAQ:DUOL) shares fell as much as 3 percent on Tuesday after Google announced it will add AI-powered live translation and language learning tools to Google Translate. This development could threaten Duolingo's position in the language education market.
Google's update includes a new language practice feature designed to help users achieve specific learning goals through customized listening and speaking practice sessions. This feature creates interactive exercises adapted to the skill levels of the users. Thus, they are able to practice speaking in various scenarios.
The tech giant is also improving its live translation capabilities. Real-time mutual conversations with voice and on-screen translations will be possible through the Translate app. The system can now support conversations in more than 70 languages, including Arabic, French, Hindi, Korean, Spanish and Tamil.
Google's new language practice tool will initially be available to English speakers learning Spanish and French. Spanish, French and Portuguese speakers who are learning English will also benefit from this tool. The company developed these exercises together with learning experts based on studies on language acquisition. There are also features that track daily progress.
Improved translation capabilities are supported by Google's Gemini artificial intelligence models. These models improved translation quality, multi-mode translation, and text-to-speech translation capabilities. Google says people translate about 1 trillion words per month through Translate, Search and visual translation services.
Duolingo, which has built its business on gamified language learning apps, could face increasing competition as Google expands its free language-learning offerings with these advanced AI-powered tools.
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Google's new artificial