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Gong's New Model: MCP Support for Business Partners

Yatirimmasasi.com
21/10/2025 16:07
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Gong Announces New Model for Business Partners

Gong announced its new model context protocol (MCP) support to strengthen its partner ecosystem at the Gong Celebrate event on October 21, 2025. This strategic move formalizes a level of interoperability that allows customers to successfully share data and context to enhance efficiency.

The introduction of MCP support serves as a direct response to the industrial challenges posed by AI fragmentation, alongside critical integrations with Microsoft Dynamics 365 and Microsoft 365 Copilot, Salesforce, and others. The effectiveness of AI agents is limited by access to data, as they cannot organize tasks or make decisions based on the entire customer journey when they are confined to a single application.

Gong’s new MCP support provides a two-way intelligence flow that consolidates the revenue stack. The MCP Gateway enhances Gong’s internal features, such as AI Briefer and AI Ask Anything, by integrating external data and workflows. Conversely, the MCP Server allows external AI agents like Salesforce or Microsoft Copilot to directly query Gong, enabling revenue teams to utilize Gong’s critical customer and deal information wherever they are.

Eran Aloni, Vice President of Product Strategy and Ecosystem at Gong, stated, "With the new MCP support, customers can directly use Gong’s data, insights, and AI agents within their existing revenue stacks. This new AI interaction ecosystem offers the flexibility and additional intelligence needed for revenue teams to organize their critical tasks more cohesively."

With MCP-supported integration, Gong is further expanding the impact of Gong Collective. Revenue organizations can better organize their workflows and gain deeper insights into their liabilities. The new technology integration partners, including global system integrators and consulting partners, have brought Gong Collective to now host over 300 members.

Over 80 technology, consulting, global system integrator (GSI), private equity, big data processing, and agency partners came together during the Gong Partner Summit to collaborate throughout the event. The goal is to bring more to global enterprises with revenue AI.

Gong, Model Context Protocol, MCP, artificial intelligence, business partnerships, revenue management
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