Getir Yemek Sale: Who is the New Owner?

Getir has been attracting attention with its recent strategic moves. Abu Dhabi-based major shareholder Mubadala is expected to sign an important agreement regarding Getir Yemek after selling Getir Araç last month.

As part of this agreement, it has been reported that a principle agreement has been reached for the sale of the Getir Yemek service to Uber Eats, one of America's leading food distribution platforms. Earlier this month, reports emerged that Uber Eats had offered 1 billion dollars for Getir Yemek, which caused a significant stir in the industry.

Mubadala is taking several important steps regarding Getir within the framework of the companies' exit strategies. This planned sale is directly related not only to financial elements but also to market dynamics and consumer demands. The sale of Getir Yemek offers Uber Eats an opportunity to enter a new market while being interpreted as a new growth strategy for Getir.

Getir's sale seems to intensify the competition in the online food ordering market, which has been growing rapidly in recent years. The online food delivery service, especially after the surge during the pandemic, has caught the attention of investors at high levels. With this agreement, Uber Eats will be able to leverage Getir Yemek's extensive customer portfolio and rapid delivery network.

Industry experts predict that such a sale could contribute to Getir's international growth targets while enabling Uber Eats to increase its market share. In the future, it is also likely that such strategic mergers and acquisitions will lead to the emergence of new service models.