Getir Yemek's Sale: Who is the New Owner?

Getir has been drawing attention with its recent strategic moves. Mubadala, the major shareholder based in Abu Dhabi, is set to sign an important agreement regarding Getir Yemek after selling Getir Araç last month.

As part of this agreement, it has been reported that a preliminary agreement has been reached for the sale of the Getir Yemek service to Uber Eats, one of America’s leading food distribution platforms. Earlier this month, there were news reports suggesting that Uber Eats had offered 1 billion dollars for Getir Yemek, which caused a significant stir in the industry.

Mubadala is taking several important steps regarding Getir within the framework of the companies' exit strategies. This planned sale is directly connected not only to financial aspects but also to market dynamics and consumer demands. The sale of Getir Yemek presents an opportunity for Uber Eats to enter a new market while being viewed as a new growth strategy for Getir.

Getir's sale is likely to intensify the competition in the rapidly growing online food ordering market in recent years. The online food delivery service attracted high levels of investor interest, especially during the pandemic period. With this agreement, Uber Eats will leverage the advantages of Getir Yemek's extensive customer portfolio and fast delivery network.

Industry experts predict that such a sale could contribute to Getir's international growth objectives while enabling Uber Eats to increase its market share. In the future, these types of strategic mergers and acquisitions may also lead to the emergence of new service models.