The commercial arm of the Dogecoin Foundation, House of Doge, is preparing to be listed on Nasdaq thanks to a new partnership with Brag House Holdings (TBH). This strategic merger has been unanimously approved by both boards and is expected to be completed in early 2026.
This merger enhances Dogecoin's access to financial markets and strengthens its corporate profile. According to the company's statement, the agreement includes the management of 837 million DOGE and the combination of over $50 million in investment capital. As a result, Dogecoin will become more visible in regulated markets.
As part of the agreement, Brag House will issue approximately 594 million shares of common stock and 69.25 million convertible securities. Most of these newly issued shares will be allocated to existing House of Doge shareholders, ensuring that House of Doge retains a majority stake in the merged entity. Current shareholders of Brag House will continue to hold minority stakes.
Marco Margiotta, founder of PayFare, has been appointed as the CEO of the merged company, while Brag House's CEO, Lavell Juan Malloy II, will remain on the board to ensure strategic continuity. This new structure aims to expand Dogecoin's usage and create an impact beyond Wall Street. One focal point is the integration of Dogecoin into university campuses, with plans to leverage Generation Z's annual spending power of $350 billion.
The opportunities presented by Brag House, along with the creation of a digital asset management platform that combines payments and tokenization, will significantly enhance Dogecoin's adoption within the community.
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Dogecoin, public offering, Brag House, finance, investment, Doge, market