Dimes CEO Ozan Diren: Climate Crisis and Investments in Agriculture

Dimes, as Turkey's first fruit juice brand established with domestic capital, continues its determination to both grow its revenue targets in the sector and increase its presence in the global market. According to statements made by CEO Ozan Diren, the company plans to invest 557 million TL by 2023. These investments are not limited to R&D activities but also include hardware, infrastructure, and software-based technology investments.

Diren stated that the investments to be made this year include critical areas such as the installation of new lines in production facilities, and the modernization of infrastructure and superstructure. On the other hand, investments in quality, assurance, and patent areas will also continue. These investments are being implemented to strengthen Dimes' market position and offer higher quality products to consumers.

Stating that they recorded a growth rate of 61% last year, Diren reported that the company's total revenue reached 7.7 billion TL. Dimes has set ambitious targets for 2025, planning to increase total revenue to 11.7 billion TL. Additionally, it aims for a 73% export growth in TL terms. These targets emphasize the importance of domestic production while increasing Dimes' competitiveness in the international market.

Dimes currently creates employment with over 1100 employees. With its expanding production capacity and increasing workforce, it aims to solidify its position in the sector. Competing in over 100 international markets worldwide, Dimes stated that this situation strengthens them and has brought them to a level where they can compete with global brands.

In conclusion, Dimes' investment strategy and growth targets planned for 2023 demonstrate how the company is making steady progress despite climate conditions. After a challenging year for the agricultural sector, such investments reinforce Dimes' commitment to sustainability.