DDC Enterprise has made its first Bitcoin purchase in 2026.

On the first day of 2026, DDC Enterprise made headlines by purchasing 200 Bitcoin. This move was seen as an important step to strengthen the company's digital asset strategy. Following the announcement, DDC shares experienced a pre-market surge of over %5, reaching levels as high as $3.22, indicating renewed investor interest.

Operating as a global food platform based in Asia, DDC Enterprise had adopted a strategy to create a Bitcoin-focused digital asset treasury by expanding its operational scope in recent years. With this new purchase, the company's total Bitcoin holdings reached 1,383 Bitcoin, elevating DDC to the top 50 among publicly traded companies holding Bitcoin.

According to the company's reports, the average cost of the Bitcoin held by DDC is approximately $88,998. The recorded return on Bitcoin since the beginning of the year is %16.9. When evaluated on a per-share basis, it is noted that for every 1,000 shares of the company, 0.046482 Bitcoin is allocated.

The founder and CEO of DDC Enterprise, Norma Chu, emphasized that this purchase is the result of a stable and planned capital utilization approach, despite short-term market uncertainties. Chu stated that they do not plan to step back from their long-term Bitcoin strategy, despite volatile market conditions. This situation is interpreted as an important signal that institutional Bitcoin purchases may regain momentum in 2026.