CoinEx 2025: Professionalism and Long-Term Value Building

The year 2025 presents a significant turning point for the cryptocurrency sector. While the halving cycle, which has been a reliable market indicator for many years, begins to lose its impact, price movements in the markets have become dependent not only on emotional reactions but also on macroeconomic forces and corporate decision-making mechanisms.

This change necessitated platforms with an eight-year history like CoinEx to reassess their strategies. CoinEx questioned how it could gain users' long-term trust by embracing an understanding that goes beyond speed, hype, and short-term rankings. Throughout 2025, CoinEx developed a long-term strategy focused on strengthening its core structure, distancing itself from market noise.

In this context, CoinEx's brand renewal was a remarkable step. With its new slogan “Your Crypto Trading Expert,” it signified its positioning to meet users' expectations for a professional and reliable platform. Users noticed that, in the second half of 2025, the token listing speed was intentionally reduced, and listing standards were recalibrated. This aimed to target more sustainable growth by moving away from short-term market movements.

CoinEx also continued to take significant steps in terms of reliability and transparency. As part of the CET buyback and burn program, over 166 million CET were bought back and burned in 2025, creating a value exceeding 9.3 million USD. Additionally, Proof of Reserve reports were regularly published, maintaining a reserve ratio of over 100%.

Besides these efforts, the commitment to social responsibility projects also held significant importance. CoinEx received positive feedback by supporting education and infrastructure projects in regions such as the Philippines, Indonesia, and Africa. As a result, CoinEx won numerous awards in 2025, solidifying its identity as “Your Crypto Trading Expert.”

Another important concept that stood out for CoinEx in 2025 was product consolidation. Throughout the year, over 100 product and service optimizations were made, significantly enhancing the trading experience. Innovations such as the renewal of the finance module as CoinEx Earn and access to DEX trading for users integrated the platform into a broader ecosystem.

In conclusion, CoinEx navigated the year 2025 with a user-centric approach. The decisions made might not yield immediate results, but they established a significant foundation for long-term sustainability. Even in uncertain market conditions, CoinEx will continue to progress with the principles of reliability, professionalism, and user-centricity.