Is Apple buying Perplexity? It will be the biggest purchase

Apple Ramps Up a Gear in the Artificial Intelligence Race 🚨 With Perplexity Acquisition Could Change the Game

By mid-2025, Apple shares will be the weakest link in the competition between the tech giants, while a radical step in artificial intelligence could write a new story for investors. Rumors of an acquisition of an artificial intelligence startup called Perplexity are whipping up anticipation in the markets.

Apple shares, which have lost nearly 20% since the start of the year, have performed the worst among the big tech companies known as the “Magnificent Seven.” Particularly weak iPhone sales, stagnation in tariffs and investor dissatisfaction with AI strategies were particularly influential in this decline. The Apple Intelligence product announced at the WWDC event fell far short of meeting Wall Street's expectation of closing the AI gap. However, the Perplexity acquisition rumors raised by Bloomberg could reshape Apple's strategic direction.

Going beyond traditional search engines, Perplexity has an AI-powered search engine that delivers direct and quoted answers to queries. Apple's incorporation of this initiative could allow it to reshape the capabilities of products like Siri that have been criticized for years. In addition, this technology has the potential to be integrated not only into Safari, but into the entire ecosystem of Apple. This, in turn, will deepen the user experience and give the brand a competitive advantage. With this move, Apple could have the opportunity to redesign both its product portfolio and service infrastructure with artificial intelligence.

At the macro level, such an acquisition marks a serious departure from Apple's traditional capital-use strategy. To date, the company has mostly preferred to provide value to its investors through dividend distributions and share buybacks. But the near-$14 billion valuation of a startup like Perplexity signals that Apple is ready to change that stance. Moreover, this investment could also be a strategic tipping point for Apple to make an ambitious return to the field of artificial intelligence, where it has been unable to compete for a long time. In an environment where rivals like Meta, Amazon and Microsoft are expanding market share with aggressive AI moves, Apple's indifference could open the door to greater risks.

Viewed from the investor front, such a development creates both hope and uncertainty. This move by Apple, whose shares have been stagnant for a long time, could write a new growth story on the axis of artificial intelligence. But experts emphasize that it will not be easy for a young startup to integrate into a large structure like Apple. Integration woes experienced in previous acquisitions such as Siri and Laserlike are still in the memories. In addition, the transfer of legal risks to Apple, such as Perplexity's current copyright lawsuit, could also pose a serious problem. What's more, it's still unclear to what extent Perplexity can integrate with Apple's existing ecosystem, delivering a radical improvement in user experience. All these unknowns bring risks that need to be analyzed as carefully as the potential benefit.

🧠 Expert Review

In the short term, Apple's move to close the AI gap could present an important recovery opportunity for investors. In the medium term, integrating Perplexity's technology into Siri and Apple services could help the company re-emerge from the competition by improving the user experience. In the long run, the acquisition will allow Apple to rewrite its growth story based on artificial intelligence. However, integration challenges, legal risks and the possibility of strategic partnership balances being disrupted require investors to be cautious.

🛑 Disclaimer

This content is created by the Investment Desk and does not constitute investment advice. You should make your decisions based on your own research and expert advisors.

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