Apple or Microsoft? Investment recommendations for 2030.

Apple and Microsoft share many common points beyond being two of the world's most valuable and recognized brands. Both companies were founded in the mid-1970s and have played significant roles in the personal computer revolution. Under the visionary leadership of Steve Jobs, Bill Gates, and Paul Allen, the steps taken continue to have an impact even 50 years later, and both companies maintain their power on Wall Street.

So, which one offers a better investment opportunity in the coming years? Here is an evaluation of the potential of Apple and Microsoft to make you richer by 2030.

When examining stock performance as of 2025, Microsoft has a clear advantage. Its shares closed at $508.45 on September 18 and have increased by approximately 21% year-to-date. On the other hand, Apple's shares are around $238, and it has experienced a 5% decline this year.

One of Microsoft’s advantages is that it is less directly affected by the political conditions of the time. It is relatively unaffected by the tariffs during former President Donald Trump's administration, as it has little involvement with physical products or computer hardware.

In contrast, Apple sells more than 220 million iPhones annually, about 90% of which are produced in China; this makes it a target for tariffs. According to financial analysis expert Edward Corona, Apple’s heavy reliance on the iPhone may affect its stock prices in the coming years.

“Apple is a great company, but much of its story is still tied to the iPhone,” says Corona. “This provides a constant cash flow, but it makes it difficult for Apple to find a new major growth engine.”

On the other hand, for Microsoft, finding new avenues for growth seems to be less of a problem. Corona states, “Microsoft is at the center of cloud and artificial intelligence. This is not just a trend – it is shaping businesses and individuals every day.”

As a result, many experts believe that Microsoft is a better long-term investment due to its greater growth potential. However, Apple continues to be a strong company as well. As of September 17, among 32 Wall Street analysts, Apple has a general rating of “Moderate Buy,” while Microsoft stands out with a “Strong Buy” rating.

“Apple will definitely continue to reward its shareholders,” says Corona. “But if you ask which one has more potential over the next five years, Microsoft is my bet.”