Answear.com Strengthens Its International Growth with Oracle

Answear.com's Digital Transformation Strategy

Answear.com, being one of the leading e-commerce retailers in fashion, is modernizing its planning processes using Oracle Retail Merchandise Financial Planning and Oracle Retail AI Foundation solutions. This automated platform allows it to manage the complexities of its multi-brand and multinational operations more effectively, adapting to fashion trends across different markets and supporting its international growth.

Answear.com is an online store operating in 12 European markets and stands out with over 200,000 premium products selected from more than 700 high-quality global brands and exclusive collections. The company's Board Member Magdalena Dąbrowska stated, "Our rapid expansion into international markets and increasing diversity of brands and product groups required a more sophisticated planning solution." Oracle's Retail Cloud solutions provide the flexibility and scalability they need to optimize planning processes and respond quickly to customer trends.

Answear.com aims to increase planning accuracy by operating in a modern retail merchandising platform that better accounts for seasonal fluctuations, older stock, and e-commerce-focused performance indicators. This platform offers intelligent management and forecasting capabilities to align product offerings more closely with customer demand and minimize end-of-season stock, thereby reducing unnecessary price reductions.

Spyrosoft participated as a partner of Oracle Retail in implementing the application. Łukasz Szała, head of Oracle Retail Planning, remarked, "It was truly exciting to work with such a well-known and rapidly growing company." Answear.com has an excellent planning team with a clear future vision. Oracle solutions align with their goals."

With Oracle’s cloud-based retail platform and AI Foundation, Answear.com can strengthen its transition from product-centric to customer-centric planning. This transformation can encourage more profitable inventory investments while reducing costly markdowns and excess stock issues.