Amazon Ads Expands Partnership with iHeartMedia

Amazon Ads Expands Partnership with iHeartMedia

Amazon Ads is expanding its collaboration with iHeartMedia, offering advertisers access to iHeart’s extensive audio streaming portfolio. This partnership, which will integrate iHeartPodcasts and radio stations by 2026, will help advertisers reach their target audiences with multi-channel campaigns.

Integrated Advertising Solutions

Advertisers using Amazon DSP will have the opportunity to reach listeners across a variety of devices through music streaming and live radio content. These devices include smartphones, smart speakers, tablets, and gaming consoles. Meredith Goldman, DSP Director at Amazon Ads, stated that this partnership simplifies campaign management for advertisers and allows them to reach audio audiences.

Technology and Innovative Approaches

This collaboration between Amazon and iHeartMedia demonstrates over a decade of competitive history between the two companies. iHeartMedia's Chief Operating Officer Lisa Coffey noted that the partnership is “another step taken to ensure radio broadcasting operates like digital media.” In this context, significant innovations will be offered in terms of addressability, measurement, and programmatic use.

Features of Amazon DSP

According to the announced information, Amazon DSP provides a multi-channel media solution supported by first-party insights and clean room technology. This platform utilizes artificial intelligence to enable audience targeting and creative optimization. Consequently, advertisers have the opportunity to create more efficient campaigns.

Partnerships are leading to a significant transformation in radio broadcasting and advertising in the digital age. However, this information does not constitute investment advice.