Alibaba Cloud and NBA China Announce Innovative Partnership

Alibaba Cloud and NBA China Strategic Partnership

Alibaba Cloud, the digital technology arm of Alibaba Group, has established a significant strategic partnership with NBA China, aiming to drastically change fan engagement across China. This multi-year agreement will leverage advanced artificial intelligence and private cloud technologies to enhance the NBA experience in various areas, ranging from browser-based applications to live streaming services.

Innovative Fan Experiences

This collaboration emerges as a critical step in the digitalization of sports entertainment. Alibaba Cloud aims to offer more comprehensive and immersive fan experiences by becoming NBA China’s Official Cloud Computing and Artificial Intelligence Partner. These new experiences will increase interactive engagement during live game broadcasts and standout events like NBA All-Star, Playoffs, and Finals.

Advanced Artificial Intelligence and Cloud Infrastructure

In statements, Alibaba Group President Joe Tsai and NBA Vice President Mark Tatum emphasized the importance of the advanced artificial intelligence tools and cloud infrastructure that will be offered through this partnership. These technologies will facilitate fan access to real-time game data, highlights, and digital content across platforms.

Custom Artificial Intelligence Models and 360-Degree Replay

Alibaba Cloud will develop a custom artificial intelligence model based on the Qwen core models for NBA China. This system will provide Chinese NBA app users with real-time highlights, player statistics, and interactive content. Additionally, the Real-Time 360-Degree Replay Solution to be offered during the China Games will showcase key moments to fans with multi-angle views.

Personalized Experiences and Digital Ecosystem

Fans at NBA House will be able to create personalized NBA avatars and voice cloning features using Alibaba’s artificial intelligence tools. Furthermore, NBA China will enhance its digital platforms, such as the official website, mini programs, and applications, by integrating them into Alibaba Cloud’s infrastructure to improve data analytics and scalability.

Consumer artificial intelligence applications Quark and Tongyi will serve as marketing partners under this agreement.