Innovative Collaboration between Adthena and Google!

Adthena Signs a Strong Partnership with Google

Adthena, the market-leading AI-powered search intelligence platform, announced that it has been recognized by Google as a Trusted Brand Partner. This recognition symbolizes a high level of expertise in Google's advertising trademark policy, consistently high application quality, and a close working relationship with Google. This partnership comes after a year-long joint initiative aimed at meeting Google's highest quality and performance standards, and Adthena is officially recognized as the first partner to achieve this status since the program's inception.

Adthena and Google are setting a new global standard for accuracy, automation, and transparency in protecting brands from trademark infringements in Google Ads. Trademark abuse in paid search is often an overlooked burden on marketing budgets. Unauthorized advertisers bidding on branded terms can increase CPCs, mislead customers, and erode trust. Without automation, identifying and reporting these infringements can be a time-consuming and reactive process.

With this partnership, large-scale advertisers will be able to achieve the highest removal success rates, thereby protecting their marketing budgets, brand integrity, and customer trust. The partnership emphasizes the joint commitment to maintaining a trusted advertising ecosystem and empowering marketers with innovative AI-powered solutions.

Phillip Thune, CEO of Adthena, stated, “This unique partnership with Google is a major turning point for our clients and our industry. After intense collaboration and product innovation, Adthena has become Google’s trusted Automated Removal partner - establishing a new standard for accuracy, automation, and impact in brand protection. Together, we are empowering marketers to protect their brands and paid search budgets like never before.”

The Google Trademark Team remarked, “Adthena has demonstrated exceptional quality and product innovation in helping advertisers protect their brands on Google Ads. This collaboration reflects our shared commitment to maintaining a trusted advertising ecosystem while ensuring users see relevant and authentic ads from verified brands.”

The announcement serves as a testament to Adthena’s commitment to providing marketers with measurable control in branded search areas; protecting budgets, reducing CPC inflation, and restoring customer trust.

About Adthena: Founded in 2012, Adthena is a market-leading AI-powered search intelligence platform. By empowering global brands, marketers, and agencies, it maximizes the visibility and performance of paid search campaigns. The patented Whole Market View™ technology provides corporate clients with a clear and comprehensive view of paid search that other tools cannot offer. Supported by over 12 years of search intelligence data, our custom-built AI models collect daily data and provide actionable insights and solutions across three main areas: Market Exposure, Campaign Efficiency, and Brand Protection.

Trusted by leading brands in sectors such as retail, finance, pharmaceuticals, travel, and technology, Adthena combines cutting-edge technology with a top-notch expert team. This partnership helps clients eliminate wasted spend, save time, and maximize their returns on advertising spend.

Our technology has won significant industry awards with products like Local View, Ask Arlo, and Brand Activator. Awards include: Best AI Search Software Solution, Best PPC Management Software Package, Best Search Software Tool, Best Use of AI for Data, and Best Software Innovation.

Adthena is committed to continuously enhancing its AI capabilities to deliver greater value to its clients and keep search strategies ahead of the industry.