Demand in Elderly Care is Exploding: What Does the Silver Economy Look For?

Turkey is undergoing a transformation process characterized by an aging population and declining birth rates. This change is making elderly care services not just a necessity but also a rapidly growing sector. Increased life expectancy and changing socio-economic dynamics are providing serious momentum in this field, known as the 'silver economy.'

Especially in recent years, with the increasing demand for health services, the elderly care services market holds significant potential. It is projected that by 2032, the global size of this sector will reach approximately 8.5 trillion dollars. This figure is just the beginning for elderly care services; as demographic changes continue, the care needs of the elderly population will also increase.

The demand emerging in elderly care is attracting not only service providers but also investors. Companies and ventures that will operate in the silver economy are expected to produce innovative solutions in health technologies, comfort, and safety. In this context, the increase in investments in elderly care from both the private and public sectors will accelerate the transformation process within the sector.

Services provided in elderly care include home health services, nursing homes, rehabilitation centers, and adult day care centers. All these services are critical for enabling elderly individuals to maintain a healthy and independent life. Additionally, customized care solutions tailored to the needs of the elderly are becoming the key to differentiation in this sector.

Professionals working in Turkey’s elderly care sector are contributing significantly to the development of this field by being equipped with next-generation care methods and technological innovations. An increase in innovative services offered in both medical and social fields is expected. Therefore, adopting an effective and high-quality service approach in elderly care services will become a crucial element of competition in this sector.

In conclusion, elderly care services are not just a necessity but also an economic opportunity. With the silver economy, the increase in investments in this area will enhance the quality of life for individuals and contribute to economic growth.