Google proposed significant changes to antitrust.

Google has proposed significant changes to its business practices in order to resolve the European Union's antitrust case against its advertising technology business; however, these changes do not involve breaking up the company.

In the compliance plan submitted to the European Commission, it was stated that Google proposed "immediately actionable product changes" to discontinue certain practices. In a statement on its blog, the company said, "Our proposal fully meets the European Commission's decision without requiring a breakup, given that thousands of European publishers and advertisers rely on Google tools to grow their businesses."

The company appealed the €2.95 billion ($3.4 billion) fine imposed on it in September for allegedly violating the Union's competition rules. Google is accused of abusing its commercial dominance to favor its own digital advertising services over those of competitors, online advertisers, and publishers.

As part of the penalty, Google was also required to propose measures to end its "self-preference practices" and address "conflicts of interest." The European Commission stated that if it was not satisfied with the company's proposals, Google would have to sell parts of its business.

Changes made by Google reportedly include offering publishers more pricing options within its advertising management platform. To address conflicts of interest, the company is said to have modified its advertising tools to provide publishers and advertisers with greater choice and flexibility.

The European Commission said, "We will analyze Google’s proposed measures to evaluate whether they truly end its self-preference practices and address natural conflicts of interest."