Deichmann is Revamping the Retail Experience with Technology

Technology-Oriented Innovations from Deichmann

Atilla Özkul, CEO of Deichmann Turkey, announced that the brand starts the 2025 Autumn/Winter season with technology and innovation. Özkul stated, "The focus of this season is on technology and innovation. We are increasing our investments to provide a flawless experience to our customers in both physical and digital worlds. With our renewed website and user-friendly mobile application, we have made shopping more practical, personal, and enjoyable."

Stylish Options for Everyone with Larger Sizes

Atilla Özkul emphasized Deichmann's approach of catering to everyone: "We care that every woman and man can easily reflect their own style. We have prepared designs that offer both style and comfort for women looking for larger sizes exclusively in the Online Shop. Our men's collection also caters to a wide audience with larger size options. Our goal is to provide a shopping experience where everyone can express themselves freely."

International Growth and New Stores

Özkul highlighted that the brand continues its international growth goals, announcing the opening of two new stores in Azerbaijan at the 28 Mall and Daniz Mall locations. "These stores opened with our new concept and reflect Deichmann's retail vision with a modern design. We are proud to meet the people of Azerbaijan," he stated.

Collaboration and Women's Empowerment Theme

CEO Atilla Özkul also addressed the collaboration with national volleyball player Zehra Güneş: "Zehra Güneş’s energy and stance align with our brand values. This campaign, which combines the power of sports with the energy of fashion, represents the empowerment of women in all areas."

Investment in the Future

Özkul concluded, "As Deichmann, we will continue to take strong steps in line with our goal of offering style, comfort, and innovation at every step, both in Turkey and in international markets."