


Dave Ramsey, recently highlighted the challenges faced by entrepreneurs while evaluating the funding needs of a business owner on his program. Riley, a small business owner from North Carolina, was seeking funding for the product he developed. Having spent $80,000 so far, Riley intended to establish an LLC to launch his product.
Riley planned to sell his product for approximately $220 per unit, but indicated that the costs would be around $98. Dave Ramsey emphasized that Riley's projections were inadequate and stated that attracting investors would be difficult: “Right now, you’re only presenting a dream.”
Ramsey suggested that instead of seeking external funding, Riley focus on producing a small batch of the product and reaching real customers to test its performance. “Pay cash for your experiences,” he said. “Let people try the product and gather their feedback.”
Ramsey also noted that external investment often brings about obligations. “When an entrepreneur takes on outside capital, it’s like picking up a passenger in your vehicle, and then that passenger takes control of the vehicle. It’s important to protect your own project and ideas,” he added.
“Aim to sell 1,000 units, then 10,000 units, and ultimately target 800,000 units, but always keep 100% control in your hands,” he encouraged Riley to be patient and grow over time.
Rachel Cruze agreed with Ramsey's remarks, highlighting stories of entrepreneurs who succeeded by growing slowly at first. Ramsey, citing his own experiences, noted that he was never someone who was “undiscovered.”
Lastly, Ramsey reminded everyone of three fundamental rules of business: “Everything takes twice as long as you think, costs twice as much, and you are not the exception.” He emphasized the importance of patience and maintaining control for entrepreneurs chasing high dreams.
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