"Clearly States Its Strategy That Surpasses Amazon, Shein, and Temu."

Chinese e-commerce giants Shein and Temu have recently experienced rapid growth, creating significant ripples in the industry, while Amazon has quietly but effectively developed a new strategy in response. The company aims to secure a significant position in the current competition by expanding its own “Haul” and, under a different name in some countries, “Bazaar” program.

The new shopping concept implemented by Amazon is being gradually rolled out, particularly in the United States, United Kingdom, Japan, and European markets. Initially highlighted by the offering of low-priced products, this program aims to eliminate the barriers users encounter while searching for options that fit their budgets.

The new mobile application referred to as Amazon Bazaar also enriches the shopping experience further. Consumers enjoy the advantage of accessing affordable products through this platform, while also experiencing a smooth shopping journey thanks to its user-friendly interface. The application is continuously updated with new innovations to adapt to the dynamics of the current market.

The presence of competitive players like Shein and Temu has made Amazon's move inevitable. To maintain its leading position in the global e-commerce market, it is crucial to not only focus on price competition but also emphasize features that enhance customer experience. In this context, social factors such as user reviews and product evaluations will also be included within the application.

Advancing technology and changing consumer habits make it imperative for e-commerce platforms to continuously innovate. Amazon's new strategy is viewed as a critical step in response to the current dynamics of the market and in line with long-term growth objectives. Especially considering how intense the competition has become with the emergence of innovative rivals like Shein and Temu, the efforts to stay one step ahead by following such innovations are being closely monitored.