Amazon, Shein and Temu are clearly indicating their strategy that leaves them behind.

Chinese e-commerce giants Shein and Temu have recently experienced rapid growth, causing a significant stir in the industry, while Amazon has quietly but effectively developed a new strategy in response. The company aims to establish a significant presence in the current competition by expanding its own "Haul" program and, under some country-specific names, its "Bazaar" program.

This new shopping concept implemented by Amazon is being gradually implemented in particularly the USA, UK, Japan, and European markets. Initially, this program is highlighted by offering low-priced products and aims to eliminate the barriers users face while searching for budget-friendly options.

The new mobile application called Amazon Bazaar also enriches the shopping experience. Consumers enjoy the benefit of accessing affordable products through this platform while experiencing a comfortable shopping experience thanks to its user-friendly interface. The application is continuously being developed by adding innovations to adapt to the dynamics of the current market.

The presence of competitive players such as Shein and Temu has made Amazon's move inevitable. To maintain its leading position in the global e-commerce market, it is crucial to emphasize features that enhance customer experience rather than solely focusing on price competition. In this context, social factors such as user reviews and product evaluations will also be included within the application.

The evolving technology and changing consumer habits necessitate continuous innovation by e-commerce platforms. Amazon's new strategy is considered a critical step in response to the existing market dynamics and in line with its long-term growth objectives. Especially with the emergence of innovative competitors like Shein and Temu, the effort to stay one step ahead by following such innovations is being closely monitored.